2026 Comparison
Six services reviewed honestly for online ED treatment: Bidwell Health, Hims, Ro, Rex MD, Lemonaid, and BlueChew. Every legitimate service uses the same first-line medications — generic sildenafil, tadalafil, vardenafil. The differences are pricing model (flat-fee vs subscription), format (standard tablet vs chewable), and the breadth of men's-health conditions each service handles.
Four dimensions for an online ED service: clinical screening (does the intake adequately screen cardiovascular risk, nitrate use, Peyronie's, and other contraindications?), pricing transparency (flat-fee vs hidden subscription costs), speed (mail-order delivery vs pharmacy pickup), and scope (ED-only vs bundled men's-health). AUA guidelines support all three first-line PDE5 inhibitors as equally effective — the ranking below is about pricing, convenience, and service scope, not clinical efficacy.
| Service | Visit fee | Ongoing cost | Format | Coverage | Best for |
|---|---|---|---|---|---|
| Bidwell Health | $45 flat, one-time | $0 (pay per visit) | Standard tablets (generic sildenafil / tadalafil) | 12 states | One-time visits, flat-fee preference, pharmacy pickup |
| Hims | $0 first consult often | ~$39/mo membership + med | Standard tablets, mail-order | All 50 states + DC | Subscription convenience, multi-condition bundling |
| Ro (Roman) | Consult fee + ongoing | $15–35/mo membership + consult + Rx | Standard tablets, mail-order | All 50 states | Ro ecosystem users (Roman, Rory, Zero) |
| Rex MD | Visit or membership | $30–90/mo plans | Standard tablets, mail-order | Most states | Men wanting TRT + ED + hair loss bundled |
| Lemonaid | ~$25 ED visit (posted) | $0 (pay per visit) | Standard tablets, pharmacy pickup | Most states | Among lowest per-visit at publication |
| BlueChew | Subscription only | $20–90/mo plans | Chewable tablets (sildenafil / tadalafil) | Most states | Patients preferring chewable format |
Strengths: Transparent $45 per-visit pricing with no subscription — charges only when the clinician approves treatment. Same fee covers ED, hair loss, UTI, and bridge refills in the same account. Published AUA-based protocols, clinician NPI numbers on the provider page, HSA/FSA eligible. Pharmacy pickup means you can get sildenafil or tadalafil today at any U.S. pharmacy — CVS, Walgreens, Costco, Walmart.
Limitations: Licensed in 12 states only. No mail-order delivery (pharmacy pickup only). No TRT or GLP-1 weight-loss offering. Newer brand with fewer accumulated user reviews than Hims or Ro.
Who wins with Bidwell: Adults in the 12 licensed states who want one-time pricing, prefer local pharmacy pickup, and specifically don't want subscription auto-renewal. See /ed-treatment
Strengths: Well-established brand with a mature ED program. Nationwide coverage. Mail-order delivery removes pharmacy trips. Bundles well with hair loss, mental health, and weight-loss programs under one account.
Limitations: Subscription auto-renews monthly — cancellation requires remembering to do it. Pricing opacity: bundled medication + membership can reach $70–90/month all-in depending on plan. Subscription model is expensive for occasional use.
Who wins with Hims: Men already using Hims for hair loss or another condition who want to consolidate, or those preferring recurring mail-order delivery over pharmacy pickup.
Head-to-head: Bidwell Health vs. Hims
Strengths: Ecosystem of related services (Roman for men's health, Rory for women's, Zero for smoking cessation, Ro Mind for mental health). National coverage. Clinical rigor has historically been solid with published protocols.
Limitations: Multi-fee structure (consult + membership + medication) is less transparent than flat-fee. Mail-order delays filling. Subscription lock-in.
Who wins with Ro: Patients already in the Ro ecosystem using Roman, Rory, or Zero who want ED treatment added to their existing subscription.
Head-to-head: Bidwell Health vs. Ro
Strengths: Broader men's-health scope than most ED services — includes testosterone replacement therapy (TRT) with lab-draw partnerships, weight-loss pathways, and hair loss alongside ED. One account for multiple men's-health concerns.
Limitations: Subscription model. Mail-order timing. Bundling means paying for breadth you may not need if ED is the only concern.
Who wins with Rex MD: Men managing testosterone, weight loss, hair, and ED together who want a single-platform experience.
Head-to-head: Bidwell Health vs. Rex MD
Strengths: At publication, Lemonaid posted roughly $25 per ED visit — among the lowest per-visit fees we found. Pay-per-visit model like Bidwell, with pharmacy pickup. Broad state coverage.
Limitations: Narrower condition scope than multi-lane competitors. Clinical rigor has been questioned in some reviews — intake depth varies.
Who wins with Lemonaid: Budget-conscious men who want a lower per-visit ED fee at publication.
Head-to-head: Bidwell Health vs. Lemonaid
Strengths: Chewable sildenafil and tadalafil tablets — some patients find chewables preferable to swallowing pills, and the compounded format is BlueChew's signature. Subscription model with month-to-month flexibility.
Limitations: Subscription-only — no pay-per-visit option. Compounded chewables are pharmacologically similar to standard tablets but the regulatory pathway is different (compounded vs FDA-approved generic). Mail-order only.
Who wins with BlueChew: Men who specifically prefer chewable format over standard tablets, and who want a subscription model with fixed monthly pricing.
Lowest per-visit at publication: Lemonaid (roughly $25 in most states) or Bidwell Health ($45 flat in its 12 states). Best for subscription bundling (ED + hair + mental health): Hims or Ro. Best for TRT + ED + broader men's-health: Rex MD. Best chewable format: BlueChew. The clinical medication is the same across all — the ranking depends on pricing model preference, coverage, and whether you want mail-order or pharmacy pickup.
PDE5 inhibitors are absolutely contraindicated with nitrates (nitroglycerin, isosorbide, recreational "poppers") and relatively contraindicated with recent myocardial infarction, stroke, or life-threatening arrhythmia within six months. Every service reviewed here screens for these at intake. If you have severe cardiovascular disease, sudden-onset ED under age 40, history of priapism, or Peyronie's disease, you need in-person evaluation (cardiology or urology) before starting PDE5 medication — not a telehealth service of any brand.
At publication, Lemonaid posted roughly $25 per visit — among the lowest rates we found. Bidwell Health at $45 flat was next in line at publication. Both use pay-per-visit models. Subscription services (Hims, Ro, Rex MD, BlueChew) run $30–90/month ongoing depending on plan and medication.
Yes — same active ingredient (sildenafil), same doses, same FDA bioequivalence standards. Generic costs 5–10× less with no meaningful clinical difference.
Occasional use (a few doses per month) → pay-per-visit is cheaper. Daily or frequent use with mail-order preference → subscription may feel more streamlined though costs more over a year.
No legitimate ones. PDE5 inhibitors are Rx in the U.S. with cardiovascular contraindications — licensed clinician review is required. Any "no prescription needed" online ED offering is either a scam or operating outside U.S. regulatory boundaries.