Short answer: Hims is a large, nationwide, subscription-based telehealth brand with a broad catalog. Bidwell Health is a small, APRN-owned, cash-pay practice in 12 states charging $45 flat per visit, with no subscription. If you want an ongoing hair-loss or ED subscription with shipped medication, Hims is well-built for that. If you want a one-time visit — a bridge refill, a UTI script, a single prescription — Bidwell is cheaper and simpler. Both are legitimate. The right pick depends on what you're actually trying to do.
Hims & Hers is a publicly-traded telehealth company (NYSE: HIMS) operating nationwide. It focuses on direct-to-consumer men's and women's health: hair loss, erectile dysfunction, skincare, weight loss, mental health, primary-care adjacent needs, UTI and BV (under the Hers brand), and more. The core model is a subscription: you complete a free asynchronous consult with a licensed provider, and if approved you receive medication shipped to your door every month or quarter, with ongoing provider contact as needed.
Hims is not a one-time-visit clinic. You can cancel a subscription, but the platform is designed around continuity — routine refills, photo check-ins, and bundled regimens. It is also not a general bridge-refill service — if you take lisinopril, metformin, an SSRI, or a statin and just need a quick refill, Hims doesn't typically cover that outside of its core condition catalog.
Bidwell Health is a small Florida-based APRN-owned telehealth practice founded by Bidwell Cranage, APRN, FNP-C, with Ashley Cranage, APRN, FNP-C, as a second provider. We're licensed in 12 states. Every visit is a flat $45 one-time fee — no subscription, no membership, no auto-renewal. We treat UTIs, BV, yeast infections, ED, hair loss, and prescription bridge refills for stable non-controlled chronic medications.
Bidwell is not nationwide. It's not a large catalog — we don't do weight loss, mental health prescribing, compounded GLP-1s, skincare, or controlled substances. It's not a subscription either: you pay once, get your prescription, and fill it wherever you want (typically with GoodRx at the pharmacy of your choice). We're a two-week-old domain, so we're new — but the model and the clinical bar are the same as any other licensed telehealth service.
This is where the two services diverge most clearly. Hims is subscription-first: you don't pay for the consult, you pay monthly for the medication plan. Bidwell is visit-first: you pay per visit, and the medication is priced separately at your pharmacy.
| Hims / Hers | Bidwell Health | |
|---|---|---|
| Consult fee | Free (Hims); $28–$80 (Hers services) | $45 flat per visit |
| Medication | Included in monthly subscription ($20–$60+/mo typical) | Separate — pay at pharmacy (often $4–$15 with GoodRx) |
| Subscription required? | Yes, for shipped meds | No — one-time visit |
| One-time bridge refill? | Not supported | Yes — core service, $45 flat |
| Bundles | Hair + ED bundle ~$50+/mo | Not offered (single-visit model) |
| Insurance | Not accepted | Not accepted — cash pay |
| FSA / HSA | No | Yes — $45 visit qualifies |
Hims pricing reflects publicly reported rates as of April 2026 (Healthline's Hims 2026 review, Hims.com, Healthline's Hers 2026 review). Prices vary by state, formulation, and promotions.
Hims is built for hair loss subscriptions. Finasteride, minoxidil, their combined topical spray, and dutasteride for harder cases all ship monthly. Photo check-ins and long-term continuity are part of the product. If you want to go on finasteride for years and have it arrive every month without thinking about it, Hims is well-engineered for this.
Bidwell can prescribe finasteride or topical minoxidil as a one-time $45 visit. You fill at your pharmacy — generic finasteride 1mg is often $10–$20/mo at Costco or with GoodRx, and minoxidil is over-the-counter. If you want to DIY your hair-loss regimen without paying a subscription premium, Bidwell is cheaper over a 12-month horizon. If you want hands-off subscription delivery, Hims.
Hims has the larger catalog — generic sildenafil, tadalafil, daily low-dose tadalafil, and a chewable branded alternative. Plans start around $30/mo. Good if you want ongoing supply and don't want to refill through a pharmacy.
Bidwell prescribes sildenafil and tadalafil at a one-time $45 visit. Generic sildenafil 20mg (used off-label for ED) is often $4–$20 at most U.S. pharmacies with GoodRx. If you want a single visit and a 3- or 6-month prescription, Bidwell comes in meaningfully cheaper. If you want ongoing subscription delivery, Hims.
(via Hers) Hers treats UTI, BV, and yeast at $28–$80 per consultation depending on service and formulation. Legitimate workflow, nationwide coverage, same-day turnaround.
Bidwell treats the same conditions at flat $45 per visit, medication filled at your pharmacy. For a straightforward UTI, the generic antibiotic (nitrofurantoin or Bactrim) is typically under $15 with GoodRx, bringing your total to roughly $55–$60 versus potentially $40–$100+ through Hers depending on plan. Both work clinically. Bidwell tends to be cheaper for a one-and-done visit.
This is Bidwell's strongest relative advantage. Hims doesn't do stand-alone bridge refills — you can't just sign up to get one month of lisinopril, metformin, or levothyroxine without an ongoing plan tied to a Hims-treated condition. Bidwell's $45 flat bridge refill is built for exactly this: a 90-day prescription for a stable, non-controlled chronic medication you already take, no subscription, no ongoing commitment. Covers the 15 most common non-controlled chronic meds (blood pressure, diabetes, thyroid, SSRIs, statins, inhalers, birth control, and more).
Both services are async-first, which means you fill out an intake form, a licensed provider reviews it, and a prescription is sent to your pharmacy (Bidwell) or shipped to you (Hims). Typical turnaround at Hims is 24 to 48 hours for the prescription to ship, plus shipping time. Typical turnaround at Bidwell is 15 minutes to a few hours for prescription-to-pharmacy for uncomplicated bridge refills during business hours; same- or next-day is standard for UTI/BV/yeast.
If you need medication in your hand today, Bidwell's pharmacy-fill model is faster since you can pick up at a CVS, Walgreens, or Walmart within an hour of the prescription being sent. Hims is faster for "I want this on auto-pilot forever" — no repeated visits, medication shows up.
Hims uses a large network of licensed U.S. physicians and nurse practitioners who rotate across states. Providers are legitimate, board-certified, and vetted. You don't choose your provider; the platform assigns one based on your state and condition. Specific names vary.
Two named providers, both publicly listed at providers.html with license numbers and state authorizations: Bidwell Cranage, APRN, FNP-C (founder) and Ashley Cranage, APRN, FNP-C. Same person reviews your intake and signs your script. Small-practice vibe. Not better or worse than the network model — different.
Hims operates in all 50 states plus DC, though specific medication coverage varies by state due to local regulations.
Bidwell Health is licensed in 12 states:
If you live outside these 12 states, Hims is the practical answer — we can't legally prescribe to you yet.
Both platforms are HIPAA-compliant. Hims is a publicly-traded company (NYSE: HIMS) with a mature compliance program, an extensive privacy policy, and well-documented security controls. Bidwell Health uses HIPAA-compliant infrastructure (Supabase and Stripe with signed Business Associate Agreements) and encrypts data in transit and at rest. Your protected health information is held to the same federal standard at both services.
One practical note: because Hims is large and ad-supported, you'll likely see Hims retargeting ads for a while after visiting. Bidwell doesn't buy audience-retargeting ads, so you won't get followed around the internet in the same way. Minor but often asked.
Pick Hims if:
Pick Bidwell Health if:
For a single visit, Bidwell. For an ongoing hair-loss or ED subscription where you want the medication shipped, Hims is often price-competitive because the consult is free and the medication is priced into the monthly plan. If you fill generics with GoodRx or Mark Cuban Cost Plus Drugs, Bidwell's $45 + ~$10 medication often beats $20–$50/mo over a year.
No — both Hims and Bidwell are cash-pay. Your pharmacy insurance can still apply to the medication at pickup.
Yes to both. Hims is a publicly-traded NYSE company with licensed U.S. providers. Bidwell Health is a Florida-APRN-owned practice with named providers, public license numbers, and HIPAA-compliant infrastructure. Different scale, same clinical bar.
Generally, no. Hims is structured around condition-specific subscriptions (hair, ED, weight loss, mental health). Stand-alone refills of things like lisinopril, metformin, levothyroxine, or sertraline aren't part of their model. Bidwell's $45 bridge refill is built for exactly that.
Yes — cancel your Hims subscription and start a $45 Bidwell visit. If you already have a Hims prescription on file at a pharmacy, we can issue a new prescription for the same medication (if clinically appropriate) after reviewing your intake. Bring your most recent Hims prescription or a photo of your pill bottle.
Florida, New York, Virginia, Washington, Arizona, Colorado, Connecticut, Iowa, Maryland, Montana, New Mexico, and Utah. We're expanding over time; state list at states.html.
Yes for the visit. The medication is a separate pharmacy charge you control. For generics with GoodRx, most bridge-refill meds are $4–$15 for 90 days.
Bidwell is typically same-day — prescription sent within 15 minutes to a few hours during business hours. Hims ships medication within 24–48 hours plus shipping. If you need the script today, Bidwell is faster. If you're okay waiting a few days and want ongoing supply, Hims is fine.