Bidwell Health
Online Eyelash Growth Treatment — $45 Visit
Bidwell offers a $45 online visit for adults ages 18-64 seeking bimatoprost 0.03% — sold under the brand name Latisse® or as a generic — for upper-eyelash growth. A licensed clinician reviews your intake and sends a prescription to your pharmacy only if treatment is clinically appropriate.
Who is this for?
This visit is for adults ages 18-64 who want longer, thicker, or darker upper eyelashes and who do not have eye-disease red flags. The clinical term is hypotrichosis of the eyelashes, which means eyelashes are inadequate or sparse. Most patients think of it as a cosmetic concern, but bimatoprost is still a prescription medication with real safety screening.
Bidwell keeps the intake short because this should not feel like a maze. The workflow asks only what the clinician needs to screen for age, state eligibility, pregnancy/breastfeeding, eye disease history, current eye symptoms, prescription eye-drop use, contact-lens counseling, medication preference, pharmacy, and the dedicated iris-pigmentation consent.
How does the online visit work?
- Choose eyelash growth and your state.
- Select generic bimatoprost 0.03% or brand Latisse® and a bottle-size preference.
- Answer the short eye-safety screen.
- Review the iris-pigmentation consent.
- A licensed clinician reviews the intake and sends a prescription only if appropriate.
The $45 fee covers clinician review. It does not include the medication itself. Bidwell does not sell or ship Latisse, and there is no required subscription.
What is bimatoprost and how does it work?
Bimatoprost is a prostaglandin analog. For eyelash use, it is applied once nightly to the skin of the upper eyelid margin at the base of the eyelashes. It can increase eyelash prominence over time by affecting the hair-growth cycle. The result is gradual, so patients typically need consistent use before judging whether it is working.
Latisse is the brand-name version. Generic bimatoprost has the same active ingredient and concentration, but packaging, bottle appearance, and applicator supply can vary by pharmacy and manufacturer.
When is online eyelash growth treatment appropriate?
Online care may be appropriate when the goal is cosmetic upper-lash enhancement, there are no current eye symptoms, there is no glaucoma or ocular hypertension history, there is no current prescription eye-drop use, and the patient understands that iris darkening is possible and can be permanent. Contact-lens use is not an automatic block, but patients need clear counseling: remove lenses before application and wait at least 15 minutes before reinserting them.
When is online care not appropriate?
Bidwell does not treat eye pain, vision changes, light sensitivity, floaters, active eye infection, eyelid infection, styes, pink eye, glaucoma, ocular hypertension, uveitis, retinal disease, chemotherapy-related lash loss, alopecia areata, trichotillomania, trauma-related lash loss, pregnancy, breastfeeding, or lower-lash use through this workflow. Those situations need in-person eye care, dermatology, oncology, or another clinician who can examine the eye and surrounding tissue directly.
What are the side effects, in real numbers?
| Issue | What the patient should know |
|---|---|
| Iris darkening | Not reported in cosmetic Latisse approval trials, but known with bimatoprost exposure and considered potentially permanent. Mixed-color irises may be more noticeable if change occurs. |
| Eyelid skin darkening | Reported in trials and longer-term studies. It is usually more reversible than iris pigmentation after stopping. |
| Eye itching or redness | Reported around the low single digits in cosmetic-use trial data and should be discussed before starting. |
| Unwanted hair growth | Can happen on skin repeatedly exposed to the solution. Proper upper-lid application and blotting extra liquid reduces this risk. |
What happens if I am not a candidate?
If online treatment is not clinically appropriate, the visit is refunded and the clinician may recommend eye care, urgent care, dermatology, or primary care depending on the reason. Bidwell does not guarantee treatment, and the safest answer is sometimes not to prescribe.
Frequently asked questions
Is this a product purchase?
No. Bidwell provides a clinical online visit. Medication is filled and paid for separately at your pharmacy if prescribed.
Do I need a video visit?
No. Bidwell visits are message-based and do not require a scheduled video call.
Can I use this for lower lashes?
No. This service is only for upper-eyelash application.
References
Related Bidwell pages
Latisse® is a registered trademark of AbbVie. Bidwell Health is not affiliated with, endorsed by, or sponsored by AbbVie. Bidwell does not sell or ship Latisse.